Pureboost is a start-up company that aims to fill a gap in the market by creating a healthy and delicious energy option with added benefits. Pureboost's mission is to provide a clean energy alternative for individuals who prioritize their health and well-being. Their big idea is to inspire people to make the most of every moment by offering a refreshing and nourishing energy experience. My role initially was to improve visual consistency across various elements of the brand, but it has evolved to email design, social media, advertisements, and more.
Approach
With a strong focus on values such as health, joy, sincerity, family, and vitality, the company strived to deliver products that aligned with these principles. It is my job to emulate these values into the design. The bright colors of the product and fruits were balanced with clean neutral colors. Given the many text weights of Montserrat, scale play, weight variations, tracking, and leading were all adjusted to make touch points easy to read for the consumer. It is a constant balance
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