There is a stark difference between the refrigerated beverage section of American grocery stores and Asian grocery stores. American beverages have been more minimal design lately, guiding the customer to exactly what they want them to read first. Asian beverages tend to have lots of layers to the design, use multiple fonts, and meant to be looked at as a whole. This is reflected back in cultural psychology between analytic and holistic thinking. Given Nantou Milk Tea is an Eastern product being sold in the West, the solution was to find something that was both simple and harmonious.